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Macau Affiliate Convention Day Two

Okay I overslept and missed the first session, but certainly enjoyed the next few sessions which dealt with issues such as payment solutions in China, the China Lottery and online gaming in Greater China. The most topical for me being the presentation on payments, presented by Chen Yu from Yee Pay. A surprising fact that was raised was credit card penetration, which is a maximum of around 5 million cards, of which maybe 2 million are active, on the other hand Bank Debit cards have a penetration of 20 Billion (with a B) . The great distrust between buyers and sellers for online products is still very strong, but gradually being broken down by firms like YeePay, Alipay and 99Bill which are showing consumers that there are trustworthy payment solutions. As well as in areas where the purchase is for online services such as MMORPGs, electronic deliverables and the like.

The final event of the day an the show was the Beer Panel which featured 6 of us from a wide range of backgrounds and industries fielding questions on a wide range of topics, from fraud in Asia to what areas are affiliates in Asia doing well in, to affiliate training and what are the emerging markets in Asia, and in what commerce areas.

All in all it was a great event. A great job by Mark Lesnick and his team to put this first Macau affiliate event together and I certainly look forwards to the next one!
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Macau Affiliate Convention Day One

Well my first surprise of the day was how many people are here, I guess I'd been expecting 50 or so, but there around 150 to 200 folks here from as far afield as the USA, Australia, Cyprus, Israel and all over Asia. A very solid turn out for the first event. A lot of the attendees and most of the exhibitors and gaming firms, but a lot of presentations are retail and general affiliate focused. An interesting mix for sure.

Certainly for me it was very educational to hear some of the China based presentations, especially from key note speaker, Shimizu Yoichi from Adways, getting an insight into what markets are working on in the region and what are not as well as how advertisers are using affiliate networks with the very slow change from CPM/CPC based ad runs towards CPL and CPA. Also regarding the restrictions in online gaming on the region that prevent the major gaming firms from moving very quickly into the market.

Mobile marketing has a very big roll in for networks and publishers , especially in Japan, apparently around 20% of all network Adway marketing is through mobile devices.

My 101 Session was not hugely packed, the majority of affiliates here being experienced folks who are already successful enough to fly from all corners of the world to join the event. I did have one heckler in the back row, who we almost had to throw out, I managed to fail to recognize David Wolf from Syntryx :-) , much to his amusement. Luckily I recognized everyone else that I have had chance to meet or talk with before.

Probably the best session of the day though (for me anyway) was the presentation by Monte Cahn of Moniker.com , it was an eye opening lesson in "domain real estate" and the reality that investing in a good domain is likely to bring in faster and better return than just about any other investment a person can make in any business. Looks like the new car is going to have to wait!

I finally found the river / canal that the hotel promotes as having "in" the hotel, much to my surprise and wonder, it is on the 3rd floor. You can take a gondola ride through the Venetian style shopping arcade of some 100+ shops. Pretty impressive!
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Macau Affiliate Convention Day Zero

Well it's a nice easy 2 and half hour flight from Bangkok to Macau and this is also my first visit to Macau. And so far I'm well impressed. Landing early, it was a 30 to 40 metre walk from the planes steps to the customs counter, cleared in 10 minutes, and out to the shuttle bus in 5 more. The bus left 10 minutes later and the hotel is so close to the airport I could probably have walked there in that time. The hotel (The Venetian) is huge. It's not big, or large..it is huge..and busy..it took longer to queue to check in that it did to land clear customs and get to the hotel.

Then I got lost trying to find my room, the instructions were simple enough, go straight turn right before the casino floor and take the lift to the 10th floor. I must have taken an early right and did a tour of the out wings before finding the right lift. Discovered ABBA are playing here next week in the process though!

The rooms, are all suites and are lavish, you could put a family of 10 in one room and have room to spare for sports. Wireless Internet in all rooms, TVs, Giant Bed, bathroom (bigger than some rooms I've stayed in) the living room and bed room are split by a mezzanine floor style layout. The floor plan is on the left.

I think I'd need an extra day to just explore the hotel.

Anyway the event starts tomorrow, so I have this evening to track down a few fellow attendees and see who has lost their marketing budget playing games of Casino War, Baccarat, Fan Tan, Caribbean Stud, Sic Bo and Yee Hah Hai... games I'm sure everyone knows all too well, okay they have Black Jack, Roulette (US Style Tables), Three Card Poker (Called Bragg in the UK) as well as the slot machines.

Right enough for day zero, more tomorrow once the event starts!
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The Difference Between a Super Affiliate and You

There really is none, other than a little bit of luck, experience, and action. Anyone who stakes a claim that they were able to develop a $1000+ net income stream from affiliate marketing is certainly a rare exception to the rule.

Right now, experienced affiliates are beginning to reap the whirlwind that comes with the holiday shopping frenzy. Time was spent preparing their sites, tweaking their SEO and building links, testing PPC ads and campaigns, and adding content to their sites all in preparation for Q4. Make no mistake about it, there's a lot of work involved. Don't be fooled by the get rich quick false sales pitches of earning thousands with no effort within days. There are exceptions to every rule, but you might as well play the lottery to pin your hopes on these kinds of expectations.

But you CAN get there,  You can reach a high level of income coming from affiliate marketing with patience. Experiment, try, build your first site and work with it to try and optimize it. Ask yourself the question, "What do people need?  What would you like to have?"  Even if you don't have any experience with building a webpage, there are so many tools now available to easily put something up.  Take a look at Weebly, Jimdo or Synthasite for easy on-screen site building. Start a blog through Blogger. Build a Squidoo lens or a Hubpage.

The super-affiliates got to where they are today because they put up their first page, and played with it, worked it, and built their site or sites into something meaningful and valuable.

Still lost?  Check out this page for other AMWSO Affiliate Marketing tips.

The point of all of this, is to start now and put up a page for affiliate marketing. You can of course learn from reading and analysis, but the quickest way to learn is through trial and error. Nothing gets earned until you put up that first page, build your content and then put up those first affiliate links, so why not do it today while you're reading up from the forums, blogs and books?

Bookmark on del.icio.us | Digg This!

The Difference Between a Super Affiliate and You

There really is none, other than a little bit of luck, experience, and action. Anyone who stakes a claim that they were able to develop a $1000+ net income stream from affiliate marketing is certainly a rare exception to the rule. Right now, experienced affiliates are beginning to reap the whirlwind that comes with the holiday shopping frenzy. Time was spent preparing their sites, tweaking their SEO and building links, testing PPC ads and campaigns, and adding content to their sites all in preparation for Q4. Make no mistake about it, there's a lot of work involved. Don't be fooled by the get rich quick false sales pitches of earning thousands with no effort within days. There are exceptions to every rule, but you might as well play the lottery to pin your hopes on these kinds of expectations. But you CAN get there, You can reach a high level of income coming from affiliate marketing with patience. Experiment, try, build your first site and work with it to try and optimize it. Ask yourself the question, "What do people need? What would you like to have?" Even if you don't have any experience with building a webpage, there are so many tools now available to easily put something up. Take a look at Weebly, Jimdo or Synthasite for easy on-screen site building. Start a blog through Blogger. Build a Squidoo lens or a Hubpage. The super-affiliates got to where they are today because they put up their first page, and played with it, worked it, and built their site or sites into something meaningful and valuable. Still lost? Check out this page for other AMWSO Affiliate Marketing tips. The point of all of this, is to start now and put up a page for affiliate marketing. You can of course learn from reading and analysis, but the quickest way to learn is through trial and error. Nothing gets earned until you put up that first page, build your content and then put up those first affiliate links, so why not do it today while you're reading up from the forums, blogs and books?
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Duplicate Content Search Engine Penalties and Affiliate Marketing

Many merchants who run affiliate programs make available content for their affiliates to use on affiliate sites. A common question / concern asked of AMWSO is if this content is being distributed to all affiliates, and multiple affiliates are using the content, will this incur a search engine penalty?  It's a question asked of us both from the merchant perspective, as they redistribute content on their own pages, and also from the affiliate perspective, since the affiliates want to use that content.

First, having a page considered as a duplicate does not earn you a penalty in the search engines. Search engines aim to retrieve the best result for any given search, so if a page is considered a duplicate, it is simply filtered out of the results for that particular search query. Your site and domain do not receive any penalty once this happens. To quote from one source written by SEO expert Jill Whalen:

Reprinting someone's article on your site is not going to cause a penalty. At best, your page with the article will show up in a search related to it; at worst, it won't. No big deal either way.

If you are really concerned about duplicate content, and your objective is to get those pages with the content ranking in the search engines, then Webconfs.com provides an excellent article with tips how to get around the duplicate filters. Steps suggested are as simple as writing a brief editorial around the content, or simply changing the page structure around.

For the merchants out there, don't let the fear of duplicate content filters dissuade you from providing valuable content for your affiliates. After all, these affiliates are working to drive that traffic to your site in the end.

Bookmark on del.icio.us | Digg This!

Duplicate Content Search Engine Penalties and Affiliate Marketing

Many merchants who run affiliate programs make available content for their affiliates to use on affiliate sites. A common question / concern asked of AMWSO is if this content is being distributed to all affiliates, and multiple affiliates are using the content, will this incur a search engine penalty? It's a question asked of us both from the merchant perspective, as they redistribute content on their own pages, and also from the affiliate perspective, since the affiliates want to use that content. First, having a page considered as a duplicate does not earn you a penalty in the search engines. Search engines aim to retrieve the best result for any given search, so if a page is considered a duplicate, it is simply filtered out of the results for that particular search query. Your site and domain do not receive any penalty once this happens. To quote from one source written by SEO expert Jill Whalen:
Reprinting someone's article on your site is not going to cause a penalty. At best, your page with the article will show up in a search related to it; at worst, it won't. No big deal either way.
If you are really concerned about duplicate content, and your objective is to get those pages with the content ranking in the search engines, then Webconfs.com provides an excellent article with tips how to get around the duplicate filters. Steps suggested are as simple as writing a brief editorial around the content, or simply changing the page structure around. For the merchants out there, don't let the fear of duplicate content filters dissuade you from providing valuable content for your affiliates. After all, these affiliates are working to drive that traffic to your site in the end.
Bookmark on del.icio.us | Digg This!

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